Blog Posts, Case Studies & Thought Leadership

Keep up to date with the latest industry news, best practices, tips and professional insights.

Payments

What's a Loyalty Fintech?

Ever heard of a Loyalty Fintech? If the answer's no, don't worry – you're not alone. Below, we break down what this revolutionary new technology is and how it can help your business.
Learn more
Member Benefits

The Power of Points

The Power of Points: The True Potential of Loyalty Points for Your Customers. Loyalty cards have been a common sight in the wallets of Australians for decades. These handy bits of plastic give customers the chance to save when they shop at their favourite stores and give retailers and other businesses a way to foster customer loyalty in the long term
Learn more
Member Benefits

The Age of Personalised Marketing

With user segmentation, marketers have been able to categorise customers into groups or further subgroups for targeted communication. Personalisation takes this a step further by personalising individual customer experiences, thereby helping to increase each customer’s lifetime value.
Learn more

Browse content by category

AlleWalletPaymentsMember BenefitsEmployee Engagement
Payments

The new frontier: Bringing rewards to the commoditised payments industry of yesterday

The new frontier is all about leveraging payments as a strategic tool for engagement, retention, and financial efficiency. By embedding rewards directly into the transaction, you fundamentally de-commoditize your service.
Learn more
Payments

DSO is a Choice: How to turn B2B payments into a profit center

By embracing an incentive-driven payment platform, you can transform a source of friction and cost into a strategic lever for optimizing cash flow, reducing expenses, and strengthening critical supplier relationships.
Learn more
Member Benefits

How Bupa’s loyalty program breathed new life into customer satisfaction

How Bupa’s loyalty program breathed new life into customer satisfaction
Learn more
Member Benefits

Five ways to help your customers combat the rising cost of living

Consecutive interest rate rises and the soaring cost of fuel and groceries have impacted consumer sentiment and spending.
Learn more
Payments

EonX CIO Nathan Sceberras’s journey from startup to success

Ever wondered what life as a Chief Information Officer looks like? Learn about Nathan Sceberras’s journey at EonX as CIO.
Learn more
Member Benefits

Why digital loyalty cards are in and plastic cards are out

Digital loyalty cards offer many more benefits over plastic loyalty cards. Read the blog to learn why.
Learn more
Member Benefits

Key metrics to measure the success of your loyalty program

To measure the success of your loyalty program, it’s important to have metrics and schedule time to regularly review these.
Learn more
eWallet

Could digital wallets be the new ‘normal’?

Many people are ditching cash and using contactless payment methods. Here's what you need to know about the rise of the digital wallet.
Learn more
Member Benefits

3 Reasons you should tier your loyalty program

Tiered loyalty programs influence consumers to achieve, whilst driving specific actions, behaviours and transactions. Read on to find out the 3 top reasons you should tier your loyalty program...
Learn more
Member Benefits

Why a customer loyalty program is a must for your business

A Customer Loyalty Program will help you unlock the secrets to your customers key demographics and buying habits – thus enabling you to understand your target audience inside out and paving the way for exponential growth.
Learn more
Member Benefits

Building a business case for a loyalty program

A customer loyalty program can boost your business and produce results. Learn about the benefits with tips on how to get started here.
Learn more
Member Benefits

Growing with the times: innovative ways for rewarding customers

An in-depth look at how your company can take on new ways to reward customers instead of using the same, traditional ways that many are used to.
Learn more
Member Benefits

Reasons your business needs to go digital with customer loyalty now

Five reasons your business needs to go digital with customer loyalty in today's day and age.
Learn more
Payments

What's a Loyalty Fintech?

Ever heard of a Loyalty Fintech? If the answer's no, don't worry – you're not alone. Below, we break down what this revolutionary new technology is and how it can help your business.
Learn more
Member Benefits

Planning for a new loyalty program

Planning a New Customer Loyalty Program: 5 Things to Consider A customer loyalty program can help you to drive engagement and boost customer value in the long term.
Learn more
Member Benefits

The Importance of Frequent and Timely Recognition

It's a basic human need. If we do something for someone else, we expect some kind of recognition of our actions. While it's true to an extent that kindness is its own reward, the reality is rather more complex than this.
Learn more
Member Benefits

How to Use Personalisation to Grow & Engage Your Audience

When looking to engage with relevance, personalisation is key. Personalisation is used to create immersive, tailored experiences for set audiences, whilst promoting company goals and values.
Learn more
Member Benefits

The Power of Points

The Power of Points: The True Potential of Loyalty Points for Your Customers. Loyalty cards have been a common sight in the wallets of Australians for decades. These handy bits of plastic give customers the chance to save when they shop at their favourite stores and give retailers and other businesses a way to foster customer loyalty in the long term
Learn more
Member Benefits

Trends shaping digital transformation

The commercial sector witnessed many revolutionary technologies and innovations, including successful 5G deployments, practical IoT applications, a new era of quantum computing, and cutting-edge automation.
Learn more
Member Benefits

Does your marketing strategy need a refresh?

A new year means it’s time to refresh your digital marketing strategies and create finely targeted campaigns. EonX can help you implement powerful segmentation, personalisation and localisation strategies aligned with winning loyalty programs.
Learn more
Member Benefits

Engage Stakeholders by Supporting Your Community

Smart businesses know: If community support is a priority for their external stakeholders, it’s a priority for them as well. Fortunately, those very same technologies and data shifts driving growth in Loyalty Programs can help you build a truly aligned, streamlined solution to engage stakeholders.
Learn more
Member Benefits

Stakeholder Engagement Strategy Driven by Digital Communication Tools

Developing an effective stakeholder engagement strategy that embraces the methods and means of connecting and spells out the terms by which communication occurs is key to developing a winning approach.
Learn more
Member Benefits

The Age of Personalised Marketing

With user segmentation, marketers have been able to categorise customers into groups or further subgroups for targeted communication. Personalisation takes this a step further by personalising individual customer experiences, thereby helping to increase each customer’s lifetime value.
Learn more
Payments

How to Make Every Digital Payment Count

Tech is the bridge between the future of digital payments and loyalty. The loyalty economy kicks in from the moment your customer accesses offers to the moment they pay using digital payment options.
Learn more
Payments

Card Linked Offers Take Proximity Marketing to the Next Level

Proximity marketing works with Card Linked Offers to deliver the most relevant and immediate experience to the consumer.
Learn more
Payments

Create, Implement and Test a Customer Experience Strategy

Embracing CX and creating a solid customer experience strategy allows businesses to take customer-centric approach, which is proven to engage customers and inspire brand loyalty.
Learn more
Member Benefits

Making Tiered Memberships Work for Your Business

Building long-term loyalty with tiered memberships Tiered memberships are a hot commodity among enterprise companies that fully grasp the power of Loyalty Programs.
Learn more
Payments

Top 3 Customer Engagement Ideas with Gamification

One of the best methods for increasing customer engagement is gamification – the addition of game elements to non-game activities.
Learn more
Member Benefits

Unpacking the Key Components of Gamification

In an effort to translate typically complex technical jargon, we've taken the liberty of breaking down the key components of gamification and how you can use it, in order to drive stakeholder engagement and boost brand loyalty.
Learn more
Member Benefits

Becoming a customer centric business

In a nutshell, being a customer-centric business, means placing customers needs, wants and desires at the core of the businesses model.
Learn more
Member Benefits

Looking at Gamification Through a Marketer’s Lens

Gamification is, well, exactly what it sounds like. It takes the best elements of game playing (referred to as "game mechanics" in technical terms) and applies them to subject matter - or businesses - that would be generally considered "un-game-like" in nature.
Learn more
Member Benefits

The Best Loyalty Programs Know How to Use Rewards

Using a Loyalty Program to dispense Rewards to your customers, members, and staff is a smart move for your business. All the more so when it's done through a designated platform that also captures priceless data in the form of performance statistics, product or service feedback, and social engagement.
Learn more
Member Benefits

Digital Rewards Platforms vs. Physical Rewards Programs

Running a Digital Rewards Program for repeat customers is a great way to encourage more sales, improve the customer experience and build customer loyalty. Loyal customers spend up to 67% more than new customers, so it’s important to keep them coming back.
Learn more
Member Benefits

Boost Awareness and Promote Your Customer Loyalty Program

Setting up a Customer Loyalty Program is one thing but building awareness and engagement in the long term is something else entirely. Take a look at our easy guide to boosting awareness and to promoting your different Rewards campaigns for now, for tomorrow, and far, far beyond.
Learn more
eWallet

How an eWallet Gives Your Business the Competitive Edge

The eWallet is evident of the incredible advances in technology that have streamlined and simplified our day to day lives and experiences. We can now do just about anything as long as we have a smart device and an internet connection.
Learn more
Member Benefits

Next-Best-Action Marketing is the Next Big Thing in Marketing

A new kind of customer-centric strategy is emerging. It's called Next-Best-Action Marketing, and is based on building trust & relationships through engagement.
Learn more
Member Benefits

The Importance of Loyalty Programs

If you’re looking to grow your customer base, drive member engagement, encourage repeat purchases, then a Loyalty Program is the way to go.
Learn more
Member Benefits

How to Drive Brand Loyalty by Enhancing Customer Experiences

Brand loyalty is no longer about pricing and product, it's about customer experience. Delivering exceptional customer experiences allows you to capture your share of the market and generate and retain brand loyalty.
Learn more
Member Benefits

Why Personalising User Experiences is the Path to Enhancing Profits

Personalised User Experience is not just a buzzword, it is now the nexus of decision-making for many consumers.
Learn more
Button Text
EonX white logo with colourful x
info@eonx.com
© EonX - All rights reserved